AND-E repositions brand to underline focus on innovation for connected mobility

‘Every Journey Protected’ signals intent for future direction

London, 2nd April 2024: AND-E (Aioi Nissay Dowa Europe) has launched a new positioning for its brand, signalling its forward-looking focus on innovation for connected mobility protection.
With the strapline ‘Every Journey Protected’, the new brand positioning aims to demonstrate that AND-E is not just about insurance policies. The business and its people are committed to ensuring that every journey people take, from a drive to work to a family road trip, is safe and secure. Also encompassing its people – from developing their career to learning new skills – a culture of continuous improvement means AND-E remains committed to investment in innovative ideas and solutions that will redefine the future of mobility protection.
As Michael Kainzbauer, CEO of AND-E Group explained, the new brand positioning reflects the evolution of the business to future-proof it for the changing mobility landscape:

“The pace of change in the motor insurance marketplace has accelerated considerably in the last few years and AND-E has readied itself for this dynamic environment through a combination of acquisition, collaboration, and in-house development. Now, as the business of mobility continues to shift, we want to more clearly demonstrate to our customers, partners and stakeholders that we understand the challenges and opportunities. Connected mobility isn’t just about technological evolution; it’s a transformative force shaping the future of transportation as we know it, delivering improved social mobility and reduced environmental impact. AND-E is committed to being part of that future.”

Central to the new brand position is the AND-E mission that when people move, their journeys should be hassle-free. As such, AND-E is dedicated to simplifying the insurance experience, offering straightforward policies, easy claims processes and user-friendly tools to help customers navigate insurance with ease. It is also embracing technology to make tomorrow’s journeys smarter.

Data, analytics and AI technologies are harnessed to promote safe driving habits, offer personalised coverage, and enhance the overall driving experience. The aim is to make motor insurance not just a necessity, but a valuable and intelligent companion on every journey.

As Toyota’s key strategic partner and centre of excellence for insurance solutions, AND-E will continue to extend its expertise through Toyota Insurance Management, its subsidiary dedicated to delivering insurance solutions for Toyota and Lexus. By integrating Toyota’s forward looking automotive technology with AND-E’s innovative connected insurance capabilities, the aim is to create new products and solutions that are future-proofed.

‘Every Journey Protected’ will be seen across all external facets of the AND-E Group encompassing its European presence in the UK, Germany, Italy, Spain, France, and Belgium.

“AND-E is proud to be part of a vibrant community and ecosystem, leveraging our unique expertise and technology and working with like-minded partners to provide the mobility protection solutions individuals and businesses need”, added Michael Kainzbauer.  “Our goal is to transform the future of mobility insurance by investing in emerging technologies, providing a supportive culture, and empowering our people to become industry thought leaders.

“With our commitment to environmental and social governance, we believe we’re helping shape a more vibrant and sustainable society and our new brand position underlines that focus.”


For further information or interviews please contact:

 AND-E Press Office

Wendy Harrison

Tel: +44 (0) 7850 372469